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WALMART

This is one of 12 spots, here is Iman Brown out of Waco, TX. Walmart was seeking to redefine the perception of how it treats its 2.2 million associates worldwide – to shift employee treatment from being the brand’s current #1 detractor to potentially becoming a brand-building asset. This Documentary series (WATS) was created to elevate “The Real People of Walmart” and celebrating what makes them awesome, Walmart humanizes its associates – and in turn, instills pride back into the brand. Shot and edited in 24 hours. Client: Walmart Agency: Creative Filter 

Producer: Matthew P. Rojas + Chad Shockley Co-Producer: Marley Jones Director: Matthew P. Rojas
 DP: Brandon Zebell
 Editor: Matthew P. Rojas Colorist: John Carrington Sound Mix: Creative Filter
 
 

From Matthew-

This is one of 12 spots, here is Iman Brown out of Waco, TX.

Walmart was seeking to redefine the perception of how it treats its 2.2 million associates worldwide – to shift employee treatment from being the brand’s current #1 detractor to potentially becoming a brand-building asset. This Documentary series (WATS) was created to elevate “The Real People of Walmart” and celebrating what makes them awesome, Walmart humanizes its associates – and in turn, instills pride back into the brand.

Client: Walmart

Agency: Creative Filter

Director: Matthew Rojas

Cinematographer: Brandon Zebell