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WALMART HOLIDAY

Walmart's very own associate-led hip-hop collective, CODE S.P.R.K., is back with a brand new holiday instant classic.
 
 

Shot during a single overnight, in Houston. It was 97 degrees during the day and took over 180,000lbs of ice to create all of the fake snow you see in the spot above. We lived on a Hydrascope 70’ telescoping jib, had 240’ of trussing for black curtain rigged on quick releases, and over 5 Tele-handlers to hold it all.

CLIENT: Walmart

Director: Roman Johnson

Agency: Creative Filter

Cinematographer: Brandon Zebell